Finding The Right Food Packaging Illustration

By Jaclyn Hurley

When people think of food they tend to think of how it tastes. However the fact is that there is a period before what we eat goes into our mouths. When you are in a grocery store or a supermarket you look along shelves and decide what you want to buy. Inevitably the images of the products tend to attract attention and this is why choosing the right food packaging illustration is so important.

The easiest way to find potential illustrators is to look them up online. While some will work for agencies a number of them may also work independently. You may also want to look for graphic design agencies but ideally you want to find someone that specifically specialises in illustrating food.

This is why before approaching an illustrator you need to consider this. Think about your target audience. Once you have an idea of who you are marketing the product towards it then helps to look around and see similar products on the shelves. You do not and should not wish to copy other designs but it can help to generate ideas for a final brief.

A brief should provide details of your product, your target demographic and an idea of the kind of illustration you want. Ideally you should also provide some kind of rough mock up and some reference material. Additional information such as this can often make it easier for an illustrator to know what you want.

When talking to an illustrator you need to give them the brief. Telling them what you want and who you are targeting the product towards will give them more of an idea of the right kind of illustration. If you do not provide enough information then this can often delay the process as they ask questions about what you want.

This will then make it easier to compare the different options available to you. It is generally recommended to compare at least three different illustrators. This ensures you get the best possible quality available in your price range. Remember you should not look solely in terms of price. It is often to pay a bit more in order to get better quality and more experience!

This is why you should know the background of the illustrator. Meeting them in person is a good chance to discuss their work. They should be willing to say where they studied and mention previous clients they have worked with. Ideally they will also have testimonials and people you can contact.

You can find various freelance individual illustrators and food based graphic design agencies by looking online. It also helps to look for testimonials and feedback from previous clients who have used their services. This will allow you to find the ideal illustrator to suit your needs.

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